WebP enables you to relay images faster by compressing them significantly smaller. So, the amount of data to obtain images in other formats is also reduced. Smaller yet same quality images are sent from Medianova CDN to your users much faster.
When the WebP feature is activated from the passive state on the Medianova platform, the previously cached contents continue to be presented in jpeg format. New contents are cached by being converted to WebP format.
You can find in here what you need to know about WebP and its advantages. In addition, you can contact the Medianova support team or Technical Account Manager by e-mail email@example.com or by calling +90 212 275 5456 to experience this feature in the Zones opened for Small and Dynamic Objects (Aksela).